Over the course of 6 years we had the opportunity to develop a brand ID alongside Elementz Cultural Arts Center. Having such a close relationship with a client and their message was integral in the slow, but steady expression of change within their identity and organization as a whole. We were tasked with developing individual logos for programs within the organization, ideating event concepts, building out a framework for several websites, print and digital collateral design, along with a gradual evolution of the Elementz overarching logo and overall brand identity. Our approach to develop these materials in that timeframe was a wonderful learning exercise in planning and deployment strategy.